Audit & KPI design
Connect media metrics to margin, lead quality and LTV.
01 / PAID MEDIA
Paid Media
More than media buying: an acquisition system built backward from revenue. We connect search, social, display, creative and landing pages under one testable hypothesis.
STRATEGYEXECUTIONLEARNING
WHEN TO TALK TO US
A good time to bring us in.
- 01
CPA is rising and optimization has stalled at bid changes
- 02
Channel reports do not support business decisions
- 03
Ad messages and landing pages are disconnected
SCOPE
What we do
Bring us in for one defined stage or connect research, planning, execution, and improvement end to end.
Cross-channel operation
Assign clear roles across Google, Yahoo! JAPAN, Meta, LINE and TikTok.
Creative testing
Test messages, formats and audiences to create reusable learning.
Landing page & measurement
Measure the journey through post-conversion quality and find the real constraint.
WHO IT IS FOR
Designed for teams in these situations.
You spend on media but optimization is trapped inside each platform
You need to improve pipeline, approval and margin—not just conversions
You want media, creative and landing pages on one hypothesis
PRACTICAL PLAYBOOK
How the engagement moves forward.
Each stage defines what we examine, what we decide, and what is needed to move forward.
Map demand
Separate high-intent, emerging and latent demand.
Align message × page
Match every promise with the right page and proof.
Run controlled tests
Limit variables so the reason for improvement stays clear.
Reallocate by profit
Shift spend using approval, pipeline and LTV—not volume alone.
DELIVERABLES
Outputs your team can keep using.
Research, decisions, and operating knowledge are documented so improvement can continue after the engagement.
Account and measurement audit
KPI tree and budget allocation
Message and creative test matrix
Weekly findings and monthly decision report
ENGAGEMENT EXAMPLE
B2B pipeline acquisition
Platform CPA is stable, but sales rejects too many leads.
Connect queries, form answers and sales outcomes; redesign bids and messages around qualified pipeline.
Decide using qualified-pipeline cost, revenue contribution and payback—not media CPA alone.
* This is an illustrative engagement model, not a performance claim.
MEASUREMENT
Agree how success will be judged.
CPA / CACCVRQualified CVROASLTV
How this connects
We feed SEO queries, sales loss reasons and landing-page behavior back into media optimization.
FAQ
Questions, answered.
Can we start with a small budget?＋
Yes. We narrow channels and test themes so the budget still produces decision-grade learning.
Can you work alongside another agency?＋
Yes. We define ownership across media, strategy, creative and analytics.
What is included in reporting?＋
We connect channel numbers to hypotheses, findings and next decisions.
NEXT MOVE