07 / ORGANIC SOCIAL

Social Media Management

Strategy, planning, production, daily operation and community learning across Instagram, TikTok, X and LINE—built around sustained customer relationships, not posting volume.

STRATEGYEXECUTIONLEARNING

WHEN TO TALK TO US

A good time to bring us in.

  1. 01

    Posting continues without a clear business role

  2. 02

    Platform plans are fragmented and learning is lost

  3. 03

    Production, approvals and community response consume internal capacity

SCOPE

What we do

Bring us in for one defined stage or connect research, planning, execution, and improvement end to end.

01

Account strategy

Define the role across discovery, education, traffic, retention and CRM.

02

Editorial & production

Design themes, short video, visuals and copy for each platform context.

03

Operations & community

Run publishing, monitoring, response and escalation with clear rules.

04

Paid & commerce connection

Extend strong organic signals into paid, landing pages, LINE and commerce.

WHO IT IS FOR

Designed for teams in these situations.

01

You need social tied to business outcomes

02

You want planning, production and operation in one team

03

You want organic signals connected to paid, commerce and LINE

PRACTICAL PLAYBOOK

How the engagement moves forward.

Each stage defines what we examine, what we decide, and what is needed to move forward.

01

Define one account role

State who the account serves, what it delivers and at what rhythm.

02

Build content pillars

Turn product, use cases, expertise and customer voice into repeatable formats.

03

Standardize production

Clarify ownership across monthly planning, weekly production, approval and response.

04

Measure downstream behavior

Connect engagement to search, site, LINE and purchase behavior.

DELIVERABLES

Outputs your team can keep using.

Research, decisions, and operating knowledge are documented so improvement can continue after the engagement.

01

Account strategy and KPI map

02

Content calendar and editorial backlog

03

Content assets and operating guidelines

04

Monthly learning report and next plan

ENGAGEMENT EXAMPLE

Social redesign for a D2C brand

SITUATION

Product-led posts perform inconsistently and commerce contribution is unclear.

PLAN

Build pillars around use cases, needs and customer voice; validate in short video and extend winners into paid and product pages.

EVIDENCE

Evaluate saves, shares, branded search, product-page visits and assisted purchase together.

* This is an illustrative engagement model, not a performance claim.

MEASUREMENT

Agree how success will be judged.

Content CompletionSave / ShareCommunity QualitySite VisitAssisted CV

How this connects

Feed audience language into paid creative, SEO, FAQs and product decisions so social becomes a market-learning system.

FAQ

Questions, answered.

Can we start with limited assets?

Yes. We combine repurposing, lightweight shoots and creator or UGC programs.

Can you manage comments and DMs?

Yes, with agreed first-response scope, escalation topics and incident procedures.

Can organic and paid social be combined?

Yes. Organic response informs paid tests and both share one learning loop.

NEXT MOVE

Define the right scope and way of working.

Discuss a project