Strategy & platform roles
Define KOL, KOC and channel roles across awareness, understanding, comparison and purchase.
06 / CREATOR COMMERCE
Influencer Marketing
Select KOLs, KOCs, YouTubers and TikTok creators by brand context—not follower count. We connect casting, concept, production, publishing, paid amplification and measurement.
STRATEGYEXECUTIONLEARNING
WHEN TO TALK TO US
A good time to bring us in.
- 01
Creator selection still depends on follower count alone
- 02
Posts perform, but brand and sales impact remain unclear
- 03
YouTube, TikTok and Instagram lack distinct roles
SCOPE
What we do
Bring us in for one defined stage or connect research, planning, execution, and improvement end to end.
Creator casting
Select creators using audience, content context, history and brand fit.
Concept, production & delivery
Protect creator authenticity while managing claims, review and publishing.
Amplification & measurement
Connect content reuse, paid social, search and onsite behavior to evaluate incremental impact.
WHO IT IS FOR
Designed for teams in these situations.
You need evidence-based KOL and KOC selection
You want creator work to extend into paid and commerce
You need coordinated domestic and cross-border creator programs
PRACTICAL PLAYBOOK
How the engagement moves forward.
Each stage defines what we examine, what we decide, and what is needed to move forward.
Cast for a role
Use KOLs for authority, KOCs for peer relevance, YouTube for depth and TikTok for discovery.
Validate contextual fit
Check that audience expectations, creator voice and brand values connect naturally.
Co-create the concept
Set required proof and boundaries without scripting away authenticity.
Amplify after publishing
Extend winning angles into paid media, landing pages, commerce and retail.
DELIVERABLES
Outputs your team can keep using.
Research, decisions, and operating knowledge are documented so improvement can continue after the engagement.
Audience and context analysis
Creator shortlist and rationale
Concept and production plan
Integrated content, paid and search report
ENGAGEMENT EXAMPLE
Launch from discovery to consideration
Paid ads cannot fully explain product usage or differentiation; the brand needs credible consumer context.
Build depth with YouTube, expand discovery through TikTok and KOCs, then amplify the strongest content with paid media.
Evaluate retention, comment context, branded search, onsite behavior and assisted conversion—not views alone.
* This is an illustrative engagement model, not a performance claim.
MEASUREMENT
Agree how success will be judged.
Qualified ReachView QualityEngagementSearch LiftAssisted CV
How this connects
Creator content feeds paid media, branded search, SEO, landing pages and affiliate instead of ending as a one-off post.
FAQ
Questions, answered.
Do you support both KOL and KOC programs?＋
Yes. We support hero creators, distributed micro/nano programs and combined models.
Should we use YouTube or TikTok?＋
YouTube is stronger for depth; TikTok for discovery and fast spread. We decide from the customer journey.
Can creator content be reused in paid ads?＋
Yes. We define channel, term and editing permissions before production.
NEXT MOVE