ASP & offer design
Align ASP selection and commission design to category economics.
05 / AFFILIATE
Affiliate Marketing
Turn a passive ASP listing into an active growth channel through partner recruitment, placement improvement, approval quality and LTV management.
STRATEGYEXECUTIONLEARNING
WHEN TO TALK TO US
A good time to bring us in.
- 01
More ASPs have not produced more active publishers
- 02
Volume is up but approval and customer quality are weak
- 03
Placements have stagnated without an operating cadence
SCOPE
What we do
Bring us in for one defined stage or connect research, planning, execution, and improvement end to end.
Publisher recruitment
Prioritize relevant publishers and pitch a specific reason to feature the offer.
Placement optimization
Improve articles, comparison tables, journeys and promotions with partners.
Quality & profitability
Scale responsibly using approval, fraud, retention and LTV signals.
WHO IT IS FOR
Designed for teams in these situations.
ASP administration works but placements do not grow
Reported conversions and approved customer quality diverge
You need active seasonal planning, publisher negotiation and competitor response
PRACTICAL PLAYBOOK
How the engagement moves forward.
Each stage defines what we examine, what we decide, and what is needed to move forward.
Segment publishers
Group search, comparison, loyalty and social partners by role and quality.
Find the constraint
Locate the constraint across activation, placement, approval and CVR.
Pitch priority partners
Create placement value with data and campaigns—not commission alone.
Run monthly PDCA
Use a campaign calendar and partner-level outcomes to improve the next negotiation.
DELIVERABLES
Outputs your team can keep using.
Research, decisions, and operating knowledge are documented so improvement can continue after the engagement.
ASP and publisher portfolio audit
Publisher recruitment list
Commission, placement and seasonal plan
Approval, duplication and LTV report
ENGAGEMENT EXAMPLE
Publisher growth for D2C subscription
The program is live across major ASPs but visibility on priority comparisons and reviews has stalled.
Prioritize publishers by SERP and quality; negotiate using original assets, product experience and economics.
Evaluate approved conversions, placement, active publishers and retention—not raw volume.
* This is an illustrative engagement model, not a performance claim.
MEASUREMENT
Agree how success will be judged.
Approved CVApproval RateeCPAActive PublisherLTV
How this connects
We coordinate with paid search, SEO and social to reduce cannibalization and clarify each channel role.
FAQ
Questions, answered.
Can you help before ASP contracting?＋
Yes. We assess market fit, commission economics, approval rules and tracking needs first.
Can you improve an existing program?＋
Yes. We audit ASP and publisher-level data and provide a prioritized plan.
Do you address fraud?＋
We define conversion rules, exclusions and data checks in coordination with ASPs.
KNOWLEDGE HUB
Explore practical affiliate knowledge.
NEXT MOVE