INSIGHTS / FIELD NOTES
Decision tools for real work.
Practical guidance on what to inspect, how to decide, and what to do next across media, search, design, social, and creator marketing.
Turn affiliate into a growth system.
Connect recruitment, placement, approval quality, economics and disclosure in one operating model.
PRIORITY 02 / SEO & AIOBe understood across search and AI.
Design discovery, understanding, citation and measurement as one information system.
Beyond ASP management: an affiliate growth system
Growth comes from connecting publisher recruitment, placement, approval quality and seasonality—not adding ASPs.
Twelve checks for choosing an affiliate agency in Japan
A pre-contract checklist for evaluating whether an agency can manage publisher recruitment, approval quality, economics and disclosure—not merely coordinate with networks.
One information architecture for SEO and AI search
Before producing “AI content,” fix customer questions, original evidence, authorship and architecture.
LLMO audit: twenty checks before and after launch
A practical audit across five layers—discovery, understanding, extraction, trust and measurement—rather than treating LLMO as a writing trick.
A paid-media KPI tree beyond CPA
A healthy platform CPA can hide weak approval or pipeline. Connect media metrics to profit.
Landing-page improvement that preserves learning
A full redesign changes appearance but often destroys learning. Test intent, claim, proof and friction in order.
Influencer strategy beyond follower count
KOLs, KOCs, YouTubers and TikTok creators build trust differently. Define the decision each creator should influence before optimizing reach.
Japan entry: seven checks before translation
Translating a successful global message will not recreate results when local comparison and trust differ.
NEXT MOVE