What should you ask an affiliate agency first?

Ask how the agency will locate the current constraint. It should explain how it distinguishes placement, position, CVR, approval and LTV issues before recommending another network or higher commission.

What information should be prepared before contracting?

Prepare six to twelve months of network and publisher results, conversion rules, rejection reasons, product margin, seasonality, existing placements and available claims. Sensitive data can be aggregated.

Is the management fee enough for comparison?

No. Compare scope, direct publisher outreach, decision cadence, data ownership, handover terms and responsibility for legal and disclosure checks.

Twelve checks for choosing an affiliate agency in Japan

Strategy and diagnosis: four checks

Publisher tactics without business-model context can increase volume while weakening profit or customer quality. Evaluate diagnostic depth and prioritization.

Targets connect margin, LTV and post-approval CPA
Publisher-level reporting across networks
Separate recruitment from existing-publisher growth
Predefine scale, repair and stop conditions

Execution and transparency: four checks

The operating record matters more than a polished monthly deck: who acted, what publishers responded and what changed.

Track outreach, response and placement
Share negotiation history and next actions
Clarify account and data ownership
Define data and operating handover

Quality and risk: four checks

Before contracting, assign responsibility for disclosure, claims, rejection, duplication and brand safety—not only short-term volume.

A review process for disclosure and claims
Rejection reasons feed publisher improvement
Monitor fraud, duplication and brand risk
Update for regulatory and platform changes

Twelve checks for choosing an affiliate agency in Japan

The short answers first.

Strategy and diagnosis: four checks

Execution and transparency: four checks

Quality and risk: four checks

Apply this thinking to your business.