Fix information before visibility
Align hours, categories, services, price expectations and booking methods across the listing and official site.
- Name, address and hours consistency
- Specific offering information
- Mobile booking path
Use reviews as operating insight
Classify reasons to choose, anxieties and experience gaps, then feed them into both listing content and local operations.
- Appropriate review request flow
- Response standards and ownership
- Share recurring themes with operations
Measure action by location
Track calls, directions, site visits and completed bookings to separate demand variation from execution quality.
- Profile action rate
- Booking completion friction
- Location-level improvement backlog