Clarify ownership
Define decisions across internal, agency and production teams.
06 / BUSINESS CHALLENGE
Diagnose priority, ownership and decision cadence—not headcount alone.
STRATEGIC PRINCIPLES
Set priorities, owners and decision cadence so internal and external teams share one backlog.
Define decisions across internal, agency and production teams.
Connect departmental metrics to one business goal.
Document decisions and templates as internal assets.
90-DAY ROADMAP
Fractional Team · PM · Enablement
Align goals, roles, meetings and backlog.
Deliver priorities with the internal team.
Transfer repeatable work and move to the next constraint.
DECISION METRICS
NEXT MOVE