Use market language
Use how Japanese buyers actually search, not HQ terminology.
05 / BUSINESS CHALLENGE
Enter Japan
Diagnose differences in comparison, trust, buying process and media—not language alone.
DIAGNOSETESTSCALE
STRATEGIC PRINCIPLES
Three questions before choosing tactics.
Research local search, trust requirements and competitors to rebuild the value proposition.
Localize trust
Adapt company proof, support and buying conventions.
Validate narrowly
Learn from one segment, region and proposition first.
90-DAY ROADMAP
Test for 90 days. Then decide where to invest.
Localization · Media · SEO · Web
Market fit
Study demand, competitors, buying and trust.
Local proposition
Build localized bilingual journeys.
Focused launch
Test media and messages in a focused scope.
DECISION METRICS
Metrics for decisions
Qualified Japan LeadLocal CVRNon-brand DemandSales Acceptance
NEXT MOVE