Separate intent
Do not send discovery, comparison and branded intent to one page.
02 / BUSINESS CHALLENGE
Capture existing demand
Look beyond volume to the answers and proof customers lack during comparison.
DIAGNOSETESTSCALE
STRATEGIC PRINCIPLES
Three questions before choosing tactics.
Map intent and competitor claims, then align paid, organic and landing-page roles.
Learn with paid
Validate demand quality through queries and message response.
Compound with SEO
Turn validated questions and answers into durable assets.
90-DAY ROADMAP
Test for 90 days. Then decide where to invest.
Paid Search · SEO · Landing Page
Search diagnosis
Map intent, competitors, journeys and measurement.
Entry redesign
Align paid, organic and page roles.
Reallocation
Invest by qualified conversion and margin.
DECISION METRICS
Metrics for decisions
Qualified CVNon-brand CVCACShare of Search
NEXT MOVE